Proposal 1

Name: Vidisha Singhal

What is the theme or topic area that you are hoping to investigate in your research project?

Understanding the evolution/changing trends of Bollywood posters and typefaces being used. The need of making them the way they are in present times and their impact.
Can you identify two or more questions that the research will help you go some way towards answering?

- When did the techniques of making the posters change?
- What aspect of the film is kept in mind before doing a poster and deciding the typefaces for them?
- How did the audience react to the changing posters?
- How important were posters then and now?
- What revolution did the changing type bring with it?
- Do the original artists still have a role to play in present artworks?
- Today’s posters and typefaces used are more expressive or vice versa?

What sort of approaches will you employ to collect data for your research enquiry? For example, if you were going to interview students – how many would you interview? What sorts of themes would you be questioning them about?

Interview large age groups
case studies
Interview professionals – poster artists (past and present)
Interview type artists
Interview people with keen interest in bollywood

What is the purpose of your research? Why is it useful?
Bollywood has been a fast changing and by an large the biggest industry in India. It has undergone numerous changes, from movie styles, acting, songs, etc to promotional techniques. It’s posters, names and typefaces have also had their share of evolution.
I want to study what made this transformation happen. Knowing the fact that Bollywood has always been a trend setter and very influential in people’s lives, I want to understand how people influenced the change in Bollywood and how the new digitalized creatives altered the trend of the society.
The research will help me understand the trends in the film industry and how people react to old and new ways of putting across the same ideas.