I discussed my proposal with Sumita mam and went deeper into the topic. I changed the main question a bit and made a mind map for the same. I put down the points which I wanted to find an answer to. This helped me narrow down my brief and form a more concrete research question.
Revised Proposal
What is the theme or topic area that you are hoping to investigate in your research project?
What are the trends in the look and feel of bollywood posters and typefaces? How could they be different for different goners of films and different audiences?
Can you identify two or more questions that the research will help you go some way towards answering?
- What caused the change in the look and feel of film posters from 1931 to 2010?
- How would different audiences react to different kinds of posters showed to them?
- Does a poster influence the viewer to see the film?
- How has the audience influenced the change in trends of designing a poster?
- What aspect of film making is kept in mind before doing a poster and deciding the typeface for them?
What sort of approaches will you employ to collect data for your research enquiry? For example, if you were going to interview students – how many would you interview? What sorts of themes would you be questioning them about?
Interview people from 15yrs to 85yrs –5 interviews from each bracket(15–20 yrs, 20-25..)
Questionnaires from the above mentioned age groups – 10 from each bracket
Case studies
Interview professionals – poster artists (past and present)
Interview type artists
Interview people with keen interest in bollywood- people who collect posters, have their own libraties
What is the purpose of your research? Why is it useful?
Bollywood has been a fast changing and by an large the biggest industry in India. It has undergone numerous changes, from movie styles, acting, songs, etc to promotional techniques. It’s posters, names and typefaces have also had their share of evolution.
I want to study what made this transformation happen. Knowing the fact that Bollywood has always been a trend setter and very influential in people’s lives, I want to understand how people influenced the change in Bollywood and how the new digitalized creatives altered the trend of the society.
The research will help me understand the trends in the film industry and how people react to old and new ways of putting across the same ideas.
Monday, November 15, 2010
Proposal 1
Name: Vidisha Singhal
What is the theme or topic area that you are hoping to investigate in your research project?
Understanding the evolution/changing trends of Bollywood posters and typefaces being used. The need of making them the way they are in present times and their impact.
Can you identify two or more questions that the research will help you go some way towards answering?
- When did the techniques of making the posters change?
- What aspect of the film is kept in mind before doing a poster and deciding the typefaces for them?
- How did the audience react to the changing posters?
- How important were posters then and now?
- What revolution did the changing type bring with it?
- Do the original artists still have a role to play in present artworks?
- Today’s posters and typefaces used are more expressive or vice versa?
What sort of approaches will you employ to collect data for your research enquiry? For example, if you were going to interview students – how many would you interview? What sorts of themes would you be questioning them about?
Interview large age groups
case studies
Interview professionals – poster artists (past and present)
Interview type artists
Interview people with keen interest in bollywood
What is the purpose of your research? Why is it useful?
Bollywood has been a fast changing and by an large the biggest industry in India. It has undergone numerous changes, from movie styles, acting, songs, etc to promotional techniques. It’s posters, names and typefaces have also had their share of evolution.
I want to study what made this transformation happen. Knowing the fact that Bollywood has always been a trend setter and very influential in people’s lives, I want to understand how people influenced the change in Bollywood and how the new digitalized creatives altered the trend of the society.
The research will help me understand the trends in the film industry and how people react to old and new ways of putting across the same ideas.
Name: Vidisha Singhal
What is the theme or topic area that you are hoping to investigate in your research project?
Understanding the evolution/changing trends of Bollywood posters and typefaces being used. The need of making them the way they are in present times and their impact.
Can you identify two or more questions that the research will help you go some way towards answering?
- When did the techniques of making the posters change?
- What aspect of the film is kept in mind before doing a poster and deciding the typefaces for them?
- How did the audience react to the changing posters?
- How important were posters then and now?
- What revolution did the changing type bring with it?
- Do the original artists still have a role to play in present artworks?
- Today’s posters and typefaces used are more expressive or vice versa?
What sort of approaches will you employ to collect data for your research enquiry? For example, if you were going to interview students – how many would you interview? What sorts of themes would you be questioning them about?
Interview large age groups
case studies
Interview professionals – poster artists (past and present)
Interview type artists
Interview people with keen interest in bollywood
What is the purpose of your research? Why is it useful?
Bollywood has been a fast changing and by an large the biggest industry in India. It has undergone numerous changes, from movie styles, acting, songs, etc to promotional techniques. It’s posters, names and typefaces have also had their share of evolution.
I want to study what made this transformation happen. Knowing the fact that Bollywood has always been a trend setter and very influential in people’s lives, I want to understand how people influenced the change in Bollywood and how the new digitalized creatives altered the trend of the society.
The research will help me understand the trends in the film industry and how people react to old and new ways of putting across the same ideas.
selecting the topic
The first talk I had regarding my research project was with the class and sumita mam. I discussed a few topics and we together selected one and eliminated the rest.
My first topic was to study different cartoonists and then come up with my own style of making cartoons and finally designing a range of products with the illustrations on them. since I did not find any takers for the proposal, the idea was dropped.
I presented my second option, that was, to do a project takink myself as a client and doing a self promotion. This includedc doing a branding excercise for myself, designing a font and advertising myself. This concept did interest some of us but the problem was that we already needed to do our portfolio for another module so it was dropped.
My next proposal was to study a range of bollywood posters and understand the trends in them. I wanted to design a book that compiles my findings and the posters. This was exciting for the majority of audience including me. So i zeroed in on this topic and went on to do some pre-research that would help me formulate a reasonable proposal for the same.
I started reading some case studies, articles blogs on the net and found a very interesting link which was a compilation of different posters from 1930 to 2010.
http://www.scribd.com/doc/31483302/Bollywood-Posters-Trends-since-1930-to-2010
Notes: From this online book I concluded the following
My first topic was to study different cartoonists and then come up with my own style of making cartoons and finally designing a range of products with the illustrations on them. since I did not find any takers for the proposal, the idea was dropped.
I presented my second option, that was, to do a project takink myself as a client and doing a self promotion. This includedc doing a branding excercise for myself, designing a font and advertising myself. This concept did interest some of us but the problem was that we already needed to do our portfolio for another module so it was dropped.
My next proposal was to study a range of bollywood posters and understand the trends in them. I wanted to design a book that compiles my findings and the posters. This was exciting for the majority of audience including me. So i zeroed in on this topic and went on to do some pre-research that would help me formulate a reasonable proposal for the same.
I started reading some case studies, articles blogs on the net and found a very interesting link which was a compilation of different posters from 1930 to 2010.
http://www.scribd.com/doc/31483302/Bollywood-Posters-Trends-since-1930-to-2010
Notes: From this online book I concluded the following
- There were very few black and white posters. The black and white films also had coloured posters.
- Raj Kapoor was a person who experimented a lot with his film posters.
- There was minimal text being used till the time there were hand painted posters.
- There was not much experimentation that was happening with the fonts and it was mostly blocky and 3D in nature.
- It was only in late 80s and early 90s that digitalisation entered the industry.
- there were films which used hand painted and digital methods simultaneously to design a poster.
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